Sales is defined as a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. But if you think that's what Sales is all about... Read some of the wisdom below and get the real picture.
From Selling to Serving: The Essence of Client Creation
Selling Value: Key Principles of Value-Based Selling
Tipping Point: How Little Things Can Make a Big Difference
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