Curated Leadership for Today's World

  • Surviving the Perfect Recession: How to Take Control of Your Career and Improve Your Finances During the Worst Economic Downturn Since the Great Depression

Author: Steve W. Price
ISBN: 9780982254912
Format: Paperback

Surviving the Perfect Recession: How to Take Control of Your Career and Improve Your Finances During the Worst Economic Downturn Since the Great Depression

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FROM PERFECT RECESSION TO PERMANENT RESETTING

We're in the midst of the Perfect Recession—the economic equivalent of the perfect storm creeated by a multitude of economic crises and heightened by globalization.

But what started as a severe global economic downturn in 2007, the Perfect Recession will quickly turn into a Permanent Resetting, an economic sharp turn that will change the way we work and consume in the decades ahead.

Dr. Steve W. Price, an entrepreneur, investor, and business writer, describes the numerous factors contributing to the Perfect Recession... warns us that entrepreneurship must win the war over entitlements for America to resume economic growth... and argues that the biggest opportunities today—and for decades to come—are not in making products, which China can do cheaper, but in marketing products.

Dr. Price endorses a person-to-person marketing strategy that he calls Altruistic Marketing™, "people helping themselves by helping others to help themselves." Unlike in-your-face shock advertising so prevalent today, Altruistic Marketing™ operateson the softer side of capitalism, whereby cooperation, communication, and community take precedence over competition and cut-rate prices.

"A failing economy is the best time to find an alternative source of income," says Dr. Price. "Right now there is a surplus of talented, ambitious people sitting on the sidelines, either unemployed or underemployed, eager for an opportunity to own their own life by owning their own business. Altruistic Marketing™ is the perfect solution to the Perfect Recession."

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