How to REALLY win friends and influence people….and grow your business
Posted on 24 June 2010
There have been people who have come into my life who wanted nothing other than to offer me support and serve in whatever capacity I needed. Many times I wouldn’t have even known enough about what to ask them for, but just having them share with me was such a great comfort and lesson. And then there are others who come to do something for me, only if I do something for them. They align themselves with me not because they believe in me, but for what I can do for them. It’s a real sign of maturity and growth to be able to spot the difference. Now I’m all about networking and meeting folks who can help further my business but my advice is this: If you are meeting with someone, make it all about them. Ask them how things are going and what you can do for them. If they’re worth their salt, they’ll want to know more about the wonderful individual who’s sitting across from them and intently listening to their story. They’ll instinctively look for ways to compliment and assist you without you having to ask. And don’t try to sell them on anything other than the fact that you are a huge advocate and know they’ll succeed.
So check your emails and recall your most recent conversations with your most influential contacts, those you routinely network with, or someone you met on a referral. Is the only time you get in touch with people when you need something from them? If the answer is yes, it’s time to redirect your efforts to asking what you can do for them. It is such a hectic pace in today’s business environment across all fronts. We get inundated with emails, phone calls, tweets, Facebook wall posts, blogs, videos, samples, dinners, meetings, awards ceremonies, donation requests, golf sponsorships, etc, all our waking moments. So take some time and put the humanity back into growing your business. You and your network are all about people. As Dale Carnegie so eloquently said, "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." I would say the same is true about growing your business.