Tremendous Tracey
He Invested in Equipment. His Competitor Invested in People. Guess Who's Winning?
I have 22 acres of wooded property in Pennsylvania, which means I've spent more time with tree guys than most people ever will. So when one of them mentioned he was considering a partnership with his competitor, I asked the obvious question: "You're both incredible — what's driving this?"
His answer stopped me cold: "While I was investing in equipment, he was investing in people."
Eleven words. One sentence. And everything about how you build a business.
