Metabolize, Don't Metastasize: What Leaders Do With Feedback

Metabolize, Don't Metastasize: What Leaders Do With Feedback

Tracey Jones

In The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson, researchers found that the most effective salespeople weren't the "relationship builders" who made clients feel good. They were the "challengers" who pushed clients to think differently, challenged their assumptions, and created constructive discomfort.

The same is true in leadership development.

Supporter coaching says: "You're doing great! Keep it up!" Challenger coaching says, "You're doing well. Now here's where you can go deeper."

Supporter coaching feels good in the moment but produces minimal growth. Challenger coaching creates tension in the moment but produces transformation.

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