Tremendous Companies Read Tremendous Books
Posted on 25 February 2019
Last week I was prepping a large pallet of books to ship to one of our clients and searching for a freight carrier. Every modern day business is incredibly competitive, and I send out bids assessing convenience, price, customer service, and ease of transaction. One of our printers in the Mid-West has been shipping inbound to us via a freight company called YRC. My team agreed we should see if we should use them for our outbound business as well. I contacted YRC and was extremely impressed by the professionalism, can-do attitude, and coordination skills of the customer service representative.
Yes, they got the job and then Gina Bream, the fabulous customer service rep, sent me this picture attached to an email (image on the right) that read, "I'm a fan!" Wow, it all made sense! That incredible sense of customer service that went so far beyond what I expected. Tremendous companies read tremendous books and create tremendous interactions with their customers! Is your company in a reading program? It's the surest and most cost-effective way to raise the organizational bar. My father taught me early on that we don't grow close by doing things together; we develop by thinking things together. I'm sure many of you have been forced into mandatory fun where the goal was to get you all more collaborative and cohesive. In my professional history, this has only served to create awkward gatherings and wasted precious company resources.