four things in four years

Posted on 11 January 2013

fourFour years ago this week I made a decision that I knew was coming for the past 45 years. In the words of ole blue eyes, “I've lived a life that's full, I traveled each and ev'ry highway”. But I was ready to travel the biggest unchartered course of all, and ready to no longer be doing things “My Way”. I came home to carry on what my father started.

Here are the top four things I’ve learned over the past four years that have not only kept me alive but actually enabled me to thrive.

  1. It takes time: I recently read a book review on Amazon where the reader stated, “My only disappointment with this book is that it does not offer any real secrets to becoming successful overnight.” That’s right, despite the fact that we live in a society addicted to YouTube videos and reality shows devoid of any reality, there is no such thing as an overnight success. It takes doing things repeatedly for years, sometime decades, or even a lifetime, to gain any traction. If you’re not willing to dedicate your life to sharing your gifts, then you’ve got nothing worth sharing past your 15 minutes of fame. But if you know “why” you are doing what you’re doing, time doesn’t even enter into the equation and you’ll never ask the self-serving question, “how long will it take?”

  2. No one can grow your business but you: If I had a nickel for everyone who promised me they could grow my business I’d have at least $200. The fact is none of them can do this. How do I know? I’ve hired plenty of them to do it! In doing so, I helped them grow their businesses, but after a while I realized they were the only ones in the relationship getting paid. You really are the only one who can truly take yourself to the next level. Sure, you can game the system by timing sales to produce an artificial “bestseller” but that’s not true organic and sustainable growth. I can pay to gain millions of followers on twitter. So what?? Be honest. You do the work. And always remember, if you want it bad, that’s how you’re going to get it, and usually after you paid someone else dearly for it.

  3. Eliminate the waste: My father used to tell me, “The main thing is to keep the main thing the main thing.” Never were truer words spoken. This gem applies to everything in your life. Stay focused on what you do best and to hell with the rest. And the bottom line is that you must produce a bottom line, otherwise you will not remain viable. Waste can come in the form of people that suck your time, drain your resources, and don’t do what you are paying them to do. If they are not with you, they are against you, and it’s time to eliminate them.

  4. The more you give the more you get: My father told me that the more books he gave away the more money he made. I used to assume it was because he was a salesman of unprecedented skill and star quality. But the truth of his point is that freely sharing books and what he learned from them was his way of tithing. You don’t give to get; that’s trading. You give because that is the true meaning of life. And life rewards us when we comply with this gorgeous truth. I have a plaque in the office given to my father thanking him for donating $200,000 to a particular college. I remember wondering if there would ever be a time when we could do that again in a single year. Well guess what? After four years of numerous free speeches, countless giveaways, sponsorships of wonderful people and events, and the publishing of hundreds of thousands of books, we were able to give $189,500 this year alone. Close enough: I’ll take the cigar!

People ask me how I do it. The answer is simple: stay focused, work hard, use discretion, have a purpose, and try new things. If they work continue; if they don’t discontinue. And that, my tremendous friends, is what I’ve learned in four years!

More Posts


  • Tony Michalski's Master Key Coaching » 4 Stunning Insights from Tracey Jones (That Will Help You to Thrive): February 20, 2016

    […] original article can be found on Tracey’s blog. You can also leave a comment […]

  • traceyjones: February 20, 2016

    Tremendous Rodney, thank you so much for your comments. You are a such a source of encouragement to me. I am blessed to have you as a brother:-)

  • rdwinthers: February 20, 2016

    This is beautiful, you write so well. Congratulations on reaching your goals. “You are your fathers child”. He woulld be so proud. :-)

  • traceyjones: February 20, 2016

    You are most welcome Mark! And thanks for the shout out in the twitterverse!!

  • Mark Armstrong: February 20, 2016

    My friend, that was a mighty trumpet blast of essential truths! I loved the line, “If you want it bad, that’s how you’re going to get it.” Yes— as in, bad enough to take shortcuts and skip the hard work— so true. Point #3 is, perhaps, the biggest challenge: cutting out the distractions that keep us from doing what we know we should be doing.

    One of your best, Tracey— thanks, as always, for sharing! : )

  • traceyjones: February 20, 2016

    I love that quote Gerry, it’s says it perfectly. And thanks so much for the read and your comments! Have a tremendous Tuesday:-)

  • Gerry Michaels (@GettysburgGerry): February 20, 2016

    All four points are keys to success. All too often in today’s world we want everything to happen “yesterday”, anything worth doing takes time. I often think of a favorite quote..“Nothing is going to work, until you do” Maya Angelou
    Great day Tracey

Leave a comment

All blog comments are checked prior to publishing

How much is:

Let us know you're human

How much is: Answer:*

Search our store



Sold Out